Why do I love YouTube?
I think its because people can have such a laugh making daft films.
A lot of the time they laugh at themselves and spoof big budget movies.
It is often an opportunity just to play and to celebrate amateurism.
I think this is what attracts so many people to watching YouTube as it links you to others and (sorry this is cheesey) you share a kind of humanity through your solidarity at being amateurs together!
Identity stuff: I also think we like to look at representations of ourselves on screen – having been mesmerised for decades by enigmatic folk on the tv and in big films – we can see that actually there is nowt special about people who appear on screens.